What the hell is up with the Senior Editors of the Big Two?

http://www.firstshowing.net/2010/02/03/watchmen-sequel-and-spin-offs-a-possibility-at-dc-comics/

Goddamnit Dan DiDio.  I really try to go to bat for you. And granted, in the realm of superhero comics it's very easy since your rival Joe Quesada is a lunatic. So please tell me this is taken out of context, or something that you had just said a while ago to shut someone up. I'm not even the biggest Watchmen fan, I would just like to see something good die with dignity.