Comics as a drug.

I love and hate the drug that is comic books. First you start with something from the big two. Your interest galvanised by nostalgia, or a wikipedia article. Then you've identified some writers that you like, so you move on to some creator owned stuff. After you like that, you move on to other things by those publishers. If you like any of it (And this is usually the hard stuff) then you just begin wild experimentation with different publishers, writers and artists that you've never heard of.